What is Social Listening?
Social listening is the process of tracking conversations and mentions about your brand, competitors, or industry across social platforms.
Why It Matters for Your Brand Voice
You can’t speak effectively if you don’t listen. Social listening shows what your audience cares about and how they talk — helping shape messaging that resonates.
3 Ways to Use Listening Insights
- Identify trending topics to join conversations in real-time.
- Understand sentiment—whether feedback is positive or negative.
- Spot influencer voices to amplify real advocates of your brand.
Tools to Help You Listen
- Free options: Google Alerts, native Twitter/X search
- Paid tools: Hootsuite, Mention, Brandwatch, Sprout Social