Start by defining your core brand personality: Are you friendly, formal, witty, or thought-provoking? Knowing this helps guide your tone consistently.
Look at who follows you, what they care about, and the language they use. Mirror their tone to build emotional connection.
Document key phrases, humor level, punctuation style, and even emoji use. This ensures consistency across your team when writing captions.
Let your visuals complement your voice: colors, filters, and layouts should all reflect your vibe—be it bold, serene, or playful.
Respond with personality, not robotic company-speak. “We’ll get back to you” feels better as: “Sounds great! We’re on it 👍”
Track comments, shares, and DMs—not just likes. These metrics reflect authentic engagement and brand resonance.