Share why you started, your mission, or anecdotes about your first customer. Stories humanize, making your brand more relatable.
Help your audience learn—whether it’s product demos or DIY tips. This positions you as an expert they can trust.
Show your team, office culture, or production process. Authenticity builds trust—and trust leads to sales.
Re-share posts by your users/customers. This builds community and acts as powerful social proof.
Ask questions and let your audience speak. Engagement grows, and you learn more about your market.